Sports Clubs

Integrated embedded finance for sports and professional clubs

Transform your fan experience with high-performance embedded finance for sports. ConnectPay provides the secure infrastructure needed to launch white-label fan wallets, branded cards, and integrated payment systems that turn your club into a digital financial hub.

Ready to take fan loyalty to the next level? We’ve got the playbook ready.

Integrated embedded finance for sports and professional clubs

Why professional clubs are embracing embedded finance

Embedded finance for sports refers to the seamless integration of financial services directly into a club’s native platform or app. By moving beyond traditional banking, sports organizations can create a “frictionless” ecosystem where fans complete all transactions—from ticketing to merchandise—within a single digital environment.

Increased attendee spending

Implementing professional club payment systems for cashless stadiums can increase attendee spending by an estimated 25%.

New revenue streams

Generate additional income through transaction fees on integrated fan cashback solutions and payment processing.

Hyper-personalized data

Acquire real-time data on supporter spending habits, allowing for more effective, targeted marketing and loyalty rewards.

Automated operations

Use smart contracts to automate sponsorship settlements, releasing payments to teams instantly based on performance milestones.

A win-win game

FOR YOU

DATA et more specific data about your clients

OPPORTUNITIES Be able to offer exclusive financial perks (e.g. cashback rewards)

GROWTH Attract new fans and boost retention

REVENUE Power up existing revenue streams and open new ones (e.g. wallets)

& FOR YOUR FANS

JOY Because of much better-tailored offers, especially on a personal level

EXCITEMENT They’re not only fans of your sports club anymore; now, they’re also fans of the experience you give them

PRIDE Of belonging to truly the best fan club

FUN Of being able to flash their loyalty to your club in ways other clubs’ fans can’t

It’s your hood, our engine

With us, you get embedded finance as a full white-label API solution, easily integrable into your platform.

#YOUR interface

#YOUR experience

Unlock the winning game

Data access

Personalized offers

Enhanced experience

Higher retention

Deeper loyalty

New revenue

We’ve got an active clientele that trusts us with their funds

7.5B €

Yearly Payment Turnover

1.8M

Processed transactions in 2024

92M €

Client funds held by ConnectPay

Stories of our customers

Embedded lending services are all about user convenience. The whole idea is about creating opportunities for small and medium-sized merchants to access working capital through the platforms they already use in their business. Cooperation with ConnectPay is crucial in creating smooth processes and great customer experiences for both our partners and their business customers.

Audrius Griškevičius

Softloans CEO and Co-Founder

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We are glad to have worked with ConnectPay on our platform as they did their best to tailor their existing solutions to suit our needs and technical requirements. Despite challenging communication and tight deadlines towards the end of the project, together we managed to create a seamless and easy payment solution for the majority of our clients, which was one of our main goals and we consider it a great success. Also, we were surprised by the level of attention the ConnectPay team pays to compliance requirements. We will be happy to continue working with ConnectPay in the future.

Indrė Dargytė

BeMyBond CEO

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ISO certified

We’re ISO certified to keep your data safe. ISO/IEC 27001 and ISO 22301:2019 are some of the world’s most robust data security certification schemes.

EU regulatory standards

We’re authorized and regulated by the Central Bank of Lithuania, which is subject to the regulation of the European Central Bank.

24/7 support

Enjoy peace of mind with our team always ready to support you.

Embedded finance for sports FAQs

What is embedded finance for sports?

It is the integration of financial services—like payments, wallets, and lending—directly into a sports club’s mobile app or website, allowing fans to handle all their club-related finances in one place.

How do white-label fan wallets improve the stadium experience?

They enable cashless stadiums, which speeds up service at concessions and merchandise stands, leading to shorter queues and higher fan satisfaction.

Can professional club payment systems generate new revenue?

Yes. Clubs can monetize their embedded finance for sports platform through transaction fee sharing, interchange revenue from branded sports debit cards, and interest margins on lending products.

What role does a sports loyalty API play?

A sports loyalty API connects your fan data with financial actions. It allows you to trigger rewards, cashback, or token access based on real-time spending behavior and attendance.

Is the platform secure for high-volume transactions?

Absolutely. ConnectPay is an EU-regulated EMI. Our systems utilize bank-level encryption, multi-factor authentication, and real-time AML monitoring to ensure all fan transactions are protected.

Do fans really spend more with embedded finance?

Evidence suggests that frictionless, integrated payment systems in sports venues can increase attendee spending by roughly 25% compared to traditional cash or external card methods.